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In The Press
Bloomberg BusinessWeek
"Nine Rules for Rebooting Your Business" - With the recession on the wane, now is the time to step up as a leader, take control, and change your enterprise for the better
1285105315NineRulesforRebootingYourBusiness-BusinessWeek.pdf
The CBS Interactive Business Network – BNET
"Dictatorships Are So Yesterday: Why Our Company Has 3 CEOs" - Is it really better to have one person at the top? Not at this design firm. Why divvying up the CEO job has the made the company -- and its execs -- more effective.
1285124544DictatorshipsAreSoYesterday_WhyOurCompanyHas3CEOs_BNET.pdf
AOL Small Business
Jill Morin offers tips on designing authentic, intentional, and wholly integrated experiences.
1284056619AOLSmallBusinessHits.pdf
AIE – The Imaging Executive
Defining and expressing organizational authenticity—nine truths of designing authentic, intentional, and wholly integrated experiences for stakeholders
http://www.photomarketing.com/newsletter/e_newsletter.asp?dt=08/01/2010&sym=cg&id=26
Inc.com
How to Manage Managers
http://www.inc.com/guides/2010/08/how-to-manage-managers.html
UNDER30CEO.com
9 Truths for Leaders to Learn--and Live By
http://under30ceo.com/9-truths-for-leaders-to-learn%E2%80%94and-live-by/
Quantum Performance: Strategic Committment Blog
See Jill's contribution in the post "What Can Executives Do To Drive Employee Engagement"
http://www.strategiccommitmentblog.com/leadership/what-can-executives-do-to-drive-employee-engagement/
Best Practices in HR newsletter
Case Study: Shared Vision of the '4Ps' Helps Create Authentic Organization (Page 3)
1284054122MORINBestPracticesinHR.pdf
ExecuNet “CareerSmart Advisor”
See Jill's contribution in the feature article "Should You Take a Risk and Innovate?"
1282755957csadvisor_072610.pdf
Bookviews by Alan Caruba
Better Make It Real: Creating Authenticity in an Increasingly Fake World is a Bookview Pick of the Month for August 2010
http://bookviewsbyalancaruba.blogspot.com/2010/07/bookviews-august-2010.html
Association of Imaging Executives (AIE)
On this Imaging Executive podcast, Morin shares her advice on Total Experience Design for companies rebooting their businesses after the Great Recession.
http://www.imagingexec.com/index.php?post_id=633698
American Management Association (AMA)
Working Smarter : Better Make it Real, Published in the August 2010 Edition of Moving Ahead: Management Insights for Business Success
http://www.amanet.org/training/articles/Better-Make-It-Real.aspx?pcode=XA9U&CMP=NLC-MovingAhead2010&wm_tag=email&spMailingID=3096309&spUserID=MTQ4OTc0NzA2OTcS1&spJobID=94966768&spReportId=OTQ5NjY3NjgS1
Business Know-How
Defining and expressing organizational authenticity—nine truths of designing authentic, intentional, and wholly integrated experiences for stakeholders
http://www.businessknowhow.com/marketing/authentic.htm
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The CEO Refresher
Nine truths for leaders to learn—and live by
http://www.refresher.com/ajjmreal.html
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Examiner.com
9 truths of designing authentic, intentional and wholly integrated experience
http://www.examiner.com/examiner/x-2452-Minneapolis-Workplace-Examiner~y2010m6d29-Better-Make-It-Real-9-truths-of-designing-authentic-intentional-and-wholly-integrated-experience
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Creating Authenticity in an Increasingly Distrustful World
Published in the April 2010 edition of The Journal for Quality & Participation
1274886322CreatingAuthenticityinanIncreasinglyDistrustfulWorld-JournalforQualityandParticipationApril2010.pdf
Reviews and Testimonials
- "Morin Awarded a 2010 Women of Influence Award, recognizing her as a female corporate executive who has made her mark in a large corporate environment."
- Awarded by the Business Journal Serving Greater Milwaukee.
- "Transformation is easy to say but its execution is fraught with numerous challenges. In Better Make It Real, Jill Morin provides valuable insights into principles and processes that will remove the roadblocks usually associated with true transformation. The outcome is a relationship with all stakeholders that is authentic, differentiated and mutually beneficial, which is the secret to long term organizational success."
- Rich Teerlink, former chairman and chief executive officer, Harley-Davidson
- "This book captures the whole picture of what it takes to succeed in a marketplace. It is easy to read, often poetic. Anyone interested in a deeper understanding of how branding, service and organizational culture all fit together should read this."
- Peter Block, author of Community: The Structure of Belonging
- "Thinking about rising above the competition with your own differentiated offering? Start with Better Make It Real. The ideas and exercises in this book will help you design an authentic and successful organization that's all yours."
- Charles "Chic" Thompson, author of What a Great Idea! and Yes, But... and Fellow at University of Virginia Darden Business School

