Better Make It Real

Morin Awarded a 2010 Women of Influence Award, recognizing her as a female corporate executive who has made her mark in a large corporate environment.

Awarded by the Business Journal Serving Greater Milwaukee.

Transformation is easy to say but its execution is fraught with numerous challenges. In Better Make It Real, Jill Morin provides valuable insights into principles and processes that will remove the roadblocks usually associated with true transformation. The outcome is a relationship with all stakeholders that is authentic, differentiated and mutually beneficial, which is the secret to long term organizational success.

Rich Teerlink, former chairman and chief executive officer, Harley-Davidson

Thinking about rising above the competition with your own differentiated offering? Start with Better Make It Real. The ideas and exercises in this book will help you design an authentic and successful organization that's all yours.

Charles "Chic" Thompson, author of What a Great Idea! and Yes, But... and Fellow at University of Virginia Darden Business School

With distrust of corporations at an all-time high, companies who fake it are, in all probability, doomed. In contrast, organizations who ARE who they say they are and DO what they say they do are able to thrive. Organizational authenticity IS attainable. Yet it is not a destination—it is an ongoing journey. The roadmap: Total Experience Design™.

So what is organizational authenticity? It is the result of providing, consistently and over time, an authentic “total experience” to your stakeholders—employees, customers, vendors, and other business partners. And Total Experience Design? A specific, step-by-step process for designing stakeholder experiences that are authentic, intentional, and wholly integrated. And how do you do it? Better Make It Real: Increasing Authenticity in an Increasingly Fake World is your guide.

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Jill J. Morin is a “3EO” (one of three co-CEOS) of Kahler Slater, a global interdisciplinary design enterprise specializing in Total Experience Design™, a design philosophy and process dedicated to organizational authenticity and wholly integrated stakeholder experiences.

To read more of Jill's insights on Total Experience Design™ and organizational authenticity, please view the Experience Blog

Recent Blog Articles

Yes, I Did!

Interesting start to my week: Emergency trip to the vet for my dog Colt? Check. Admission to the hospital for my 25-year-old nephew? Check. Meeting with President Obama? Check. The eagle has landed — and Presidentially so. That is, my book, Better Make it Real, is in the hands of the Chief Commanding Officer. Really. I [...]

Richie Cunningham Drives a Ford

Last week, I was invited to attend the American Society for Quality World Conference in St. Louis where I facilitated a workshop with senior quality executives. I also had a chance to hear Alan Mulally, CEO of Ford, give the keynote address, and I have to tell you, I think this is the guy who [...]

Well, what IS organizational authenticity?

Perhaps the notion of “organizational authenticity” needs some explanation before anyone can respond to a question about it. So, let’s back up a bit. Exactly what do I mean when I talk about “organizational authenticity?” The subject of authenticity has befuddled philosophers, writers, and artists for years. Even Plato with his cave kept himself awake [...]